Posts Tagged ‘ online video ’

Watching the Watchers

May 16, 2011

Watching the WatchersLike every media company, The New Yorker is tangling with the big paradigm shift. You can get it on the newsstand (remember those?) for $5.99 or subscribe along with 1,011,821 others for about $1.50 per issue.

I like the magazine. Tom Wolfe feels exactly the same as I do: “The New Yorker style is one of leisurely meandering understatement, droll when in the humorous mode, tautological and litotical when in the serious mode, constantly amplified, qualified, adumbrated upon, nuanced and renuanced, until the magazine’s pale-gray pages became High Baroque triumphs of the relative clause and appository modifier.”

Leisurely meandering can be terrific in a canoe (see Ipswich River). It’s really cool to experience that with words. They’ve been doing that to great effect since 1925. That’s not to say that they’re not with the program. The New Yorker staff has been examining the media revolution before Zworkin stole the iconoscope.

Now they’re out there: observing social networking in Libya and playing their own clever publishing games too. It’s always interesting when media examines media while being media. I can relate. I’m working in communications for communications companies that are changing media as I teach undergrads how it all works. I know, it hurts my head sometimes too.

Meanwhile, here’s a look at The New Yorker iPad app. It’s not exactly rocket science but it is nicely litotical.

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Power Hungry

November 12, 2010

Working the tech beat with a particular focus on electronic media, keeps me in tune with the importance of datacenters.  One of my client’s systems ease the burden of massive video consumption.  Another provides new IP TV utility that promises to keep video consumption growing.  As Co-Chair for the Sustainability Forum, I was eager to hear from a sharp new start-up that’s helping datacenters to get smart — energy-wise. 

In case you didn’t know it, at the current rate of growth, datacenters will require 30 new power plants online by 2015. 

Here’s my round-up from this month’s Sustainability Forum meeting with our guest from Viridity Software of Burlington, Mass.  This is an active group comprised of Technology professionals on the North Shore of Boston.  Important cause with a strong membership.  Check it out.

The Sustainability Forum blog<<<<<

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Everyone is watching.

January 27, 2010

Online video is a powerful tool. Smart businesses are using it.  And viewers love it.

84.8% of the US Internet audience is watching.* That’s big.  All sorts of businesses are using video to tell their story. 

It’s the number one show on your website.  It’s on friendly blogs, its Twittered and Facebooked. It’s the hit of the sales meeting.  It’s a strategic part of your communications. 

From feature profiles to creative webisodes, all sorts of programs help your visitors see what’s great about you.

We produce compelling, high-quality video.  Creative pros with real TV Emmy’s, we know how to make it work online.  And how to make it economical.

*ComScore report Jan. 5, 2010

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