Ipswich River Media is about sustainable communications. That’s pragmatic communications, comprised of smart elements, that collectively form the impression that you’re trying to give people. Regardless of whether you’re selling quantum computers or umbrellas, it’s about reaching people – individuals — with their own preferences and influences.
Sustainable communications is based on the fact that information is more accessible – and more overwhelming – than ever before. It embraces new technology and applications but applies them with a clear understanding of the fundamentals, like clear writing, dynamic imagery and compelling ideas. It may be Twitter or Tout, social networked or the front page of the Boston Globe.
Communications is a means to an end. If it’s sustainable, it will ensure you reach your primary business objectives.
About JC
John Coulbourn is managing partner of IRM. He has a 16’ ocean kayak and, with the exception of Eskimo rolls, he knows how to use it. “Skimming over changing currents toward an objective, is like communications,” he says. However, he concedes that long stretches of paddling can lead to odd analogies.
Ashore, John helps companies with their marketing communications. His expertise is in technology, spanning digital media, broadband applications and clean-tech. He’s directed worldwide communications for a $300M media company and worked at some of the biggest PR tech agencies. He has been at the center of the swirling media evolution and recognized by the cable industry (CTAM) for his efforts in on-demand TV. He is co-chair of the Sustainability Forum, supporting clean-tech development in the Boston region. He is also an adjunct professor at Endicott College, teaching and studying about the changing currents in communications.
John has lived in various parts of the world but is a huge fan of the North Shore of Boston. He lives near the banks of the Ipswich River with kids and dogs and lovely wife.
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Twitter:@ipswichmedia
LinkedIn: http://www.linkedin.com/in/jcoulbourn
