Posts Tagged ‘ Video ’

One concept I developed for Yankee Magazine was “Faces of New England.” The idea is simple and easy to execute with a few key skills.  It’s a malleable concept that can be modified by all sorts of companies in their efforts to engage audiences and enhance their social networking.  One of the most interesting...
Read more »

Wrapped up a video recently with the North of Boston visitors bureau.  The simple idea was to key in on their “Story in Every Mile” theme.  With the explosion in user-generated video, this campaign offers some neat ideas for social networking.  We happen to be huge fans of the North Shore (with the exception...
Read more »

“Why video?,” you ask.  There’s an old copywriter adage: “don’t just tell them; show them.”  Unlike ads, video content can engage people with good story-telling, while showing your product in action. Or perhaps showing your customers in action, or some insight into what makes you different. What’s changed dramatically in the past few years is...
Read more »

See a cool video here that we did with the Chief Sustainablity Officer at UNH.
Read more »

Here’s an interesting look at one of the new advertising strategies being employed out there. In this case, a gaggle of account folks take several days on a cruiseship.  Their task is recording the fun things people are doing on board — its immediate, visceral and, I’m willing to bet, effective.  We can tune...
Read more »