Posts Tagged ‘ positioning ’

Back to the Basics of Marketing

March 31, 2010
By JC
Back to the Basics of Marketing

Attitudes about business are clearly at a low point.  Never before in the history of communications has there been a greater need, and greater opportunity, for companies to take more control of their communications.  Ironically, so many companies are opting for ostrich-like behavior in the mistaken belief that no news is good news.  In...
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Coverage that Keeps on Giving

January 10, 2010
By JC
Coverage that Keeps on Giving

We work with a sharp, new technology company that will make a big impact in the way video is delivered.  Verivue designed a system for guys like Comcast, Time Warner, Verizon, etc.  It’s the technology that will bring you all sorts of new TV on-demand services.  When you hear about “TV everywhere,” it’s systems...
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