Posts Tagged ‘ authenticity ’

Back to the Basics of Marketing

March 31, 2010
By JC
Back to the Basics of Marketing

Attitudes about business are clearly at a low point.  Never before in the history of communications has there been a greater need, and greater opportunity, for companies to take more control of their communications.  Ironically, so many companies are opting for ostrich-like behavior in the mistaken belief that no news is good news.  In...
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What do you stand for?

December 6, 2009
By JC

What message can build brand equity during this economic downturn? Economic, social, and particularly environmental responsibility.
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