Attitudes about business are clearly at a low point. Never before in the history of communications has there been a greater need, and greater opportunity, for companies to take more control of their communications. Ironically, so many companies are opting for ostrich-like behavior in the mistaken belief that no news is good news. In...
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As you consider your marketing options, you’ll grapple with the best ways to reach your targets: PR, your website, social networking, email or ads and more. And if you’re really good, you’ll make it all work together in a splendid symphony of clear, consistent messages. Know your...
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More bandwidth to the people. This big picture view plays a role in your everyday marketing believe it or not.
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We’re working on a video with the people at the Greater Boston Food Bank. The situation is painful. A recent report from Feeding America reveals that 8% of the population in Eastern Mass. depends on food donations. The Greater Boston Food Bank has increased the amount of...
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Online video is a powerful tool. Smart businesses are using it. And viewers love it. 84.8% of the US Internet audience is watching.* That’s big. All sorts of businesses are using video to tell their story. It’s the number one show on your website. It’s on friendly...
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