Ok, here’s a funny primer for folks out there who know they have to ramp up their social networking — yet really aren’t sure exactly what to say. Just one example of a bad social networking idea. On the eve of The Decision, the self-titled King of basketball, Mr LeBron James., put his brand...
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On the eve of Celtics/Lakers Game 7, let’s take a moment to consider: “The Celtics virtually invented Game 7. Boston owns Game 7 the way McDonald’s owns the Happy Meal; the way Tony Bennett owns ‘I Left My Heart in San Francisco.’’ The Celtics have never lost...
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Hey sports fans, enjoying that World Cup action? Are you impressed with the capability of a simple plastic horn to create such an annoying, incessant drone? I bet you are. You’ve blown one before. And if you’re like me, you probably let out a big blast in...
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Regardless of the size of your business, or the people you are targeting, its very important these days to consider social media within your public relations program. Here is a nice write-up from Search Engine Marketing on how you can measure the success of that program. Measurement...
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Cable television programming is moving online and on to any device. TV Everywhere expands on-demand viewing options while juggling the copyright and business relationships between content owners and distributors. Meanwhile TV viewing in the home is an all-time high – averaging 5.13 hours per viewer per day...
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