Coverage that Keeps on Giving
We work with a sharp, new technology company that will make a big impact in the way video is delivered. Verivue designed a system for guys like Comcast, Time Warner, Verizon, etc. It’s the technology that will bring you all sorts of new TV on-demand services. When you hear about “TV everywhere,” it’s systems like Verivue’s that make it all possible.
Anyway, the point is last year we helped launch Verivue. That’s a big deal for a company. These guys have big investors and a hundred hard-working employees with high expectations. It was our job to ensure their debut got lots of attention.
It takes a lot of work to get it right. But in the end, you want more than a lot of “buzz.” You want that buzz to accurately reflect your company’s brand and positioning. That’s an important distinction. It’s what we mean when we talk about “smart communications.”
So, last March, we crafted the positioning, and we spoke with the most important analysts and journalists in the U.S. and Europe. We worked hard to help shape that coverage – to ensure that it had the breadth and dimension that would help Comcast, Time Warner, and Verizon, etc. to truly understand what Verivue was all about. We succeeded. We got lots of good buzz.
But just last month, one of the veteran journalists, who we’d sat with face-to-face in Denver, wrote about the most popular stories he’d covered in 2009. This guy is one of the biggest reporters in the cable TV industry. He keeps a sharp eye on every move your cable operators make. Well, turns out, that the article on Verivue’s debut was one of the top ten of the previous year (number 5 in fact). That speaks well to the smart guys at Verivue. But we think it also reflects very well on the good work we do in helping companies tell their story. And helping them stand-out among giants.
