We have a keen interest here at IRM in digital media. Lots of experience in the digital TV market, having worked closely with the cable TV industry and various content developers. So we keep a close eye on the landscape. Interesting new developments every day. It’s a heated battle. “Cord cutting” is a nasty word to...
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One concept I developed for Yankee Magazine was “Faces of New England.” The idea is simple and easy to execute with a few key skills. It’s a malleable concept that can be modified by all sorts of companies in their efforts to engage audiences and enhance their social networking. One of the most interesting...
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It is my pleasure to serve as vice-chairman for the Sustainability Forum. It’s one of two special interest groups within the North Shore Technology Council. We have a large membership of executives, engineers, attorneys and venture capitalists. Our objective is to do our part here north of Boston. We are also uniquely affiliated with...
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Forrester: If You Think Social Media Marketing is Worthless, You’re Doing it Wrong.
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Tech Council Forum to Focus on Clean Energy The Daily Item/Lynn, MA http://itemlive.com/articles/2010/07/12/tech_know/tech02.txt LYNN — The North Shore Technology Council’s monthly Sustainability Forum meeting will be held Wednesday at 8 a.m. at Clean Tech Innoventure Center, 4th floor, 20 Wheeler St., Lynn. The guest speaker will be Douglas Leaffer, environmental/civil engineer, who will offer...
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Ok, here’s a funny primer for folks out there who know they have to ramp up their social networking — yet really aren’t sure exactly what to say. Just one example of a bad social networking idea. On the eve of The Decision, the self-titled King of basketball, Mr LeBron James., put his brand...
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On the eve of Celtics/Lakers Game 7, let’s take a moment to consider: “The Celtics virtually invented Game 7. Boston owns Game 7 the way McDonald’s owns the Happy Meal; the way Tony Bennett owns ‘I Left My Heart in San Francisco.’’ The Celtics have never lost a Game 7 in the Finals.” –...
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Hey sports fans, enjoying that World Cup action? Are you impressed with the capability of a simple plastic horn to create such an annoying, incessant drone? I bet you are. You’ve blown one before. And if you’re like me, you probably let out a big blast in your brother’s ear. Yeah, that was good...
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Cable television programming is moving online and on to any device. TV Everywhere expands on-demand viewing options while juggling the copyright and business relationships between content owners and distributors. Meanwhile TV viewing in the home is an all-time high – averaging 5.13 hours per viewer per day according to Nielsen tracking. Viewing on laptops...
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Attitudes about business are clearly at a low point. Never before in the history of communications has there been a greater need, and greater opportunity, for companies to take more control of their communications. Ironically, so many companies are opting for ostrich-like behavior in the mistaken belief that no news is good news. In...
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