Public Relations

One concept I developed for Yankee Magazine was “Faces of New England.” The idea is simple and easy to execute with a few key skills.  It’s a malleable concept that can be modified by all sorts of companies in their efforts to engage audiences and enhance their social networking.  One of the most interesting...
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It is my pleasure to serve as vice-chairman for the Sustainability Forum.  It’s one of two special interest groups within the North Shore Technology Council.  We have a large membership of executives, engineers, attorneys and venture capitalists.  Our objective is to do our part here north of Boston.  We are also uniquely affiliated with...
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Tech Council Forum to Focus on Clean Energy The Daily Item/Lynn, MA http://itemlive.com/articles/2010/07/12/tech_know/tech02.txt LYNN — The North Shore Technology Council’s monthly Sustainability Forum meeting will be held Wednesday at 8 a.m. at Clean Tech Innoventure Center, 4th floor, 20 Wheeler St., Lynn. The guest speaker will be Douglas Leaffer, environmental/civil engineer, who will offer...
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Ok, here’s a funny primer for folks out there who know they have to ramp up their social networking — yet really aren’t sure exactly what to say. Just one example of a bad social networking idea. On the eve of The Decision, the self-titled King of basketball, Mr LeBron James., put his brand...
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On the eve of Celtics/Lakers Game 7, let’s take a moment to consider: “The Celtics virtually invented Game 7. Boston owns Game 7 the way McDonald’s owns the Happy Meal; the way Tony Bennett owns ‘I Left My Heart in San Francisco.’’ The Celtics have never lost a Game 7 in the Finals.” –...
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Hey sports fans, enjoying that World Cup action? Are you impressed with the capability of a simple plastic horn to create such an annoying, incessant drone?  I bet you are.  You’ve blown one before.  And if you’re like me, you probably let out a big blast in your brother’s ear.  Yeah, that was good...
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Regardless of the size of your business, or the people you are targeting, its very important these days to consider social media within your public relations program.  Here is a nice write-up from Search Engine Marketing on how you can measure the success of that program.  Measurement is one of the terrific benefits of...
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Cable television programming is moving online and on to any device. TV Everywhere expands on-demand viewing options while juggling the copyright and business relationships between content owners and distributors.  Meanwhile TV viewing in the home is an all-time high – averaging 5.13 hours per viewer per day according to Nielsen tracking.  Viewing on laptops...
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Attitudes about business are clearly at a low point.  Never before in the history of communications has there been a greater need, and greater opportunity, for companies to take more control of their communications.  Ironically, so many companies are opting for ostrich-like behavior in the mistaken belief that no news is good news.  In...
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As you consider your marketing options, you’ll grapple with the best ways to reach your targets: PR, your website, social networking, email or ads and more.  And if you’re really good, you’ll make it all work together in a splendid symphony of clear, consistent messages. Know your audience.  Be engaging.  Cut through the din. ...
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