We have a keen interest here at IRM in digital media. Lots of experience in the digital TV market, having worked closely with the cable TV industry and various content developers. So we keep a close eye on the landscape. Interesting new developments every day. It’s a heated battle. “Cord cutting” is a nasty word to...
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One concept I developed for Yankee Magazine was “Faces of New England.” The idea is simple and easy to execute with a few key skills. It’s a malleable concept that can be modified by all sorts of companies in their efforts to engage audiences and enhance their social networking. One of the most interesting...
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On the eve of Celtics/Lakers Game 7, let’s take a moment to consider: “The Celtics virtually invented Game 7. Boston owns Game 7 the way McDonald’s owns the Happy Meal; the way Tony Bennett owns ‘I Left My Heart in San Francisco.’’ The Celtics have never lost a Game 7 in the Finals.” –...
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Cable television programming is moving online and on to any device. TV Everywhere expands on-demand viewing options while juggling the copyright and business relationships between content owners and distributors. Meanwhile TV viewing in the home is an all-time high – averaging 5.13 hours per viewer per day according to Nielsen tracking. Viewing on laptops...
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As you consider your marketing options, you’ll grapple with the best ways to reach your targets: PR, your website, social networking, email or ads and more. And if you’re really good, you’ll make it all work together in a splendid symphony of clear, consistent messages. Know your audience. Be engaging. Cut through the din. ...
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We’re working on a video with the people at the Greater Boston Food Bank. The situation is painful. A recent report from Feeding America reveals that 8% of the population in Eastern Mass. depends on food donations. The Greater Boston Food Bank has increased the amount of food it distributes over the past four...
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Online video is a powerful tool. Smart businesses are using it. And viewers love it. 84.8% of the US Internet audience is watching.* That’s big. All sorts of businesses are using video to tell their story. It’s the number one show on your website. It’s on friendly blogs, its Twittered and Facebooked. It’s the...
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Wrapped up a video recently with the North of Boston visitors bureau. The simple idea was to key in on their “Story in Every Mile” theme. With the explosion in user-generated video, this campaign offers some neat ideas for social networking. We happen to be huge fans of the North Shore (with the exception...
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“Why video?,” you ask. There’s an old copywriter adage: “don’t just tell them; show them.” Unlike ads, video content can engage people with good story-telling, while showing your product in action. Or perhaps showing your customers in action, or some insight into what makes you different. What’s changed dramatically in the past few years is...
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See a cool video here that we did with the Chief Sustainablity Officer at UNH.
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