We’re working on a video with the people at the Greater Boston Food Bank. The situation is painful. A recent report from Feeding America reveals that 8% of the population in Eastern Mass. depends on food donations. The Greater Boston Food Bank has increased the amount of food it distributes over the past four...
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Online video is a powerful tool. Smart businesses are using it. And viewers love it.
84.8% of the US Internet audience is watching.* That’s big. All sorts of businesses are using video to tell their story.
It’s the number one show on your website. It’s on friendly blogs, its...
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Wrapped up a video recently with the North of Boston visitors bureau. The simple idea was to key in on their “Story in Every Mile” theme. With the explosion in user-generated video, this campaign offers some neat ideas for social networking. We happen to be huge fans...
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We work with a sharp, new technology company that will make a big impact in the way video is delivered. Verivue designed a system for guys like Comcast, Time Warner, Verizon, etc. It’s the technology that will bring you all sorts of new TV on-demand services. When...
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You work very hard to figure out your company’s “brand.” Smart companies understand that employees are a vital part of that brand’s reflection. But don’t assume that your people know this information and how to clearly articulate it.
Beyond the messaging and themes about the brand’s meaning,...
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